To understand the insights from our interviews, thus far, I created 3 personas to understand the parts of our target demographic. For members of Damned Damsels, we are targeting identifying females, ages 18-26 who are looking for a career in the music industry. As part of our mentorship program and potential sponsors or partnerships, we are targeting both men and women ages 30-50, who are looking to support and encourage the next generation of music industry professionals (and understand that women are a big part of that.)